“Culture Lab” is the name Frankfurt-based agency VOSS+FISCHER and culture and media manager Mike P. Heisel have given to their cultural programme for the German Pavilion at EXPO 2020 Dubai. Working as a consortium, they have developed a concept that ties in with the CAMPUS GERMANY exhibition and its three labs, the Future Energy Lab, the Future City Lab and the Biodiversity Lab. In an EU-wide tender, it was their Culture Lab, designed to inspire and move visitors, that impressed the German Pavilion team most. So much so that the consortium has now been announced as the winner of the contract to deliver 173 days of culture from Germany at the upcoming world exhibition.
The Culture Lab will feature various genres and sessions: dance, visual arts, games, science, sport and, of course, music. The centrepiece of the Culture Lab will be the stage in the atrium of the German Pavilion, where there will be something happening on every day of Expo 2020, from 20 October 2020 to 10 April 2021. At the music sessions, for instance, the performers will include both well-known musicians and bands from Germany as well as acts that are just starting out. The cultural programme for Dubai is based on collaboration with universities, academies, institutions, ensembles, organizers of masterclasses, art schools and other cultural and creative centres – all committed to nurturing young talent.
For more information, take a look at our press release.