The German Pavilion at Expo 2020 Dubai will feature an extensive programme of cultural events for young and old. As well as music and dance from Germany, the pavilion’s atrium will shine the spotlight on sports activities, art and German traditions. During the six months of the Expo, visitors will be able to enjoy new highlights every day, giving them a taste of German culture. “Our cultural programme rounds off the pavilion experience and offers yet another excellent reason to visit CAMPUS GERMANY more than once,” says Dietmar Schmitz, Commissioner General of the German Pavilion. Overall responsibility for Germany’s presence at the Expo lies with the country’s Federal Ministry for Economic Affairs and Energy, which has commissioned Koelnmesse to organise and run the project. The cultural programme is being managed by VOSS+FISCHER.

CAMPUS GERMANY will give guests an all-round visitor experience packed full of German innovations and ideas. At the end of their tour of the pavilion with its Energy, Future City and Biodiversity Labs, visitors will also be able to discover the world of German culture at a range of live events in the Culture Lab. Located in the pavilion’s central atrium, the stage will host new highlights every day.

“The Culture Lab complements the exhibition by providing a fascinating space for intercultural interaction. Guests will be able to participate themselves, delve deep into the German cultural and creative landscape and discover the power and inspiration that creativity and culture can generate,” explains Mike P. Heisel, who curated the cultural programme along with VOSS+FISCHER. “The contributors to the cultural programme – most of whom are up-and-coming artists – will thus serve as ambassadors for a friendly, forward-looking and multi-faceted Germany,” add Markus Illing and Claus Fischer, the managing directors of VOSS+FISCHER.

The programme has been developed in cooperation with various partners, including (higher) education institutions and funding bodies, and offers a wide variety of events and activities designed to get people to join in.

Consisting of six “sessions”, the Culture Lab combines music, dance, visual arts, gaming, sport and science and will feature established, internationally acclaimed artists and celebrities as well as budding newcomers.


Music sessions

These will mainly showcase new talent from Germany’s music scene in a profusion of sounds and enthralling performances. Bands taking to the stage will include Wolf & Moon, Listen to Jules, Roast Apple and Mad Hatter’s Daughter. In addition, there will be a series of musical-themed events over several weeks.

Dance sessions

The daily Together We Move dance sessions will be one of the main opportunities for visitors to get actively involved. Organised by Germany’s ADTV dance teachers’ association, they’ll get guests moving with their impressive routines. As in the actual pavilion exhibition, these sessions will offer a way for visitors to communicate and interact unhindered by language barriers.

Visual arts sessions

The visual arts sessions will present innovative art projects from Germany. Temporary and interactive installations using new technologies will develop the Expo’s “Connecting Minds, Creating the Future” theme whilst also showing the work of a new generation of German artists.

Games sessions

Games will also be among the attractions in the Culture Lab. In addition to interactive contests where visitors compete using games consoles, there will be regular eSports nights with competitors battling it out on stage and a chance for guests to enjoy the thrill of the game – either as participants or spectators.

Sport sessions

In the sport sessions – a mixture of elements from the worlds of music, eSports and dance – the focus will be on team spirit. The programme will include interactive sports activities for children and young people plus urban street performances.

Science sessions

In a continuation of the CAMPUS GERMANY idea, science will also have a starring role in the Culture Lab. Technologies and innovations from Germany will be on show, including films and experiments that visitors can take part in. And there’ll be a special highlight for younger visitors in the shape of the Henkel FORSCHERWELT science lab. FORSCHERWELT is an international education initiative that aims to instil in children a passion for research and discovery. Activities will include using dates to make sustainable glue.


Visit our website now to find everything you need to know about the cultural programme and the latest calendar of events.