The German Pavilion at Expo 2020 Dubai opened to visitors on Friday, with a small ceremony to mark the launch of CAMPUS GERMANY. The Expo was postponed by a year because of the Covid-19 pandemic but now Germany is all set to showcase its sustainability-related ideas and innovations over the next six months. The German presence will also include plenty of events featuring German culture and tradition on the Pavilion’s culture stage. The project is being organised by Koelnmesse on behalf of Germany’s Federal Ministry for Economic Affairs and Energy.

After several years of preparations, Friday saw the big day arrive with the official opening of the German Pavilion at Expo 2020 in Dubai. The opening ceremony was attended by Albert Hoffmann from Germany’s Federal Ministry for Economic Affairs and Energy, along with the Commissioner General of the German Pavilion, Dietmar Schmitz, the German Ambassador to the UAE, Ernst Peter Fischer, and the President and CEO of Koelnmesse, Gerald Böse.

“CAMPUS GERMANY is testimony to Germany’s multitude of creative minds that can implement flagship projects like this and respond flexibly to unforeseen challenges. We compare exceedingly well to other countries. I’m convinced the German Pavilion will be a resounding success and will receive lots of positive feedback during the Expo”, said Dietmar Schmitz.

Omar Shehadeh, Chief International Participants Officer Expo 2020, continued: “We are excited to finally have opened our doors to countries from around the world. The Germany Pavilion offers a world of opportunity and encourages us all to learn, reflect, connect and collaborate for a better tomorrow. Both the UAE and Germany are committed to building a cleaner, safer and healthier future and CAMPUS GERMANY at Expo 2020 Dubai is a true example of providing inspiring, creative experiences with real-life results.”

Denis Steker, Senior Vice President International at Koelnmesse and responsible for the Expo project, was happy about the positive signal being sent by the opening of the Expo. “For quite a while”, he said, “the Covid-19 pandemic made exhibitions and events almost impossible but now we can breathe a sigh of relief. The Expo is ringing in a new phase – one that will give us back some normality.”

Following a ribbon-cutting ceremony in the Pavilion, the first visitors flooded in to start their journey through the CAMPUS GERMANY “curriculum”. Once they’ve “enrolled”, guests can enjoy a pre-show, before moving on to three “labs” entitled “Energy”, “Future City” and “Biodiversity”. Then there’s an exhilarating grand finale in the “Graduation Hall” to mark the end of their tour. Afterwards, visitors can refuel with some typical German food in the Pavilion’s restaurant and enjoy the diverse programme of cultural events in the Culture Lab in the atrium or the outdoor area.

Sebastian Rosito, Deputy Commissioner General of the German Pavilion and Pavilion Director, is proud of what his team has achieved so far and can’t wait to see what the next few months bring. “After almost four years of preparation, today we can finally welcome visitors from across the globe to CAMPUS GERMANY”, he said. “We’re overwhelmed by guests’ reactions and looking forward to showing the public sustainability innovations made in Germany.”