GERMAN PAVILION LOOKS BACK AT SUCCESSFUL EXPO
EXCELLENT VISITOR NUMBERS, HIGH-PROFILE GUESTS AND TERIFFIC FEEDBACK
The German Pavilion can look back on a triumphant Expo 2020 Dubai, with visitor numbers, high-profile visits and a representative visitor survey all highlighting the success of Germany’s presence. Overall responsibility for the German Pavilion lay with the country’s Federal Ministry for Economic Affairs and Climate Action.
After 182 days, it’s time for the German Pavilion to look back at its Expo journey. From 1 October 2021 to 31 March 2022, CAMPUS GERMANY welcomed over 2.5 million visitors, including more than 3,000 VIP delegations and 570 groups of media representatives. The guestbook was signed by over 170 people. The pavilion pulled in the crowds online too, with around 150,000 clicking their way through the “Virtual Expo”.
The Pavilion’s visitor management system collected visitor data as people entered. According to these records, most of the visitors came from India (around 30%), followed by Germany (around 10%) and the UAE (around 9%). All in all, the German Pavilion welcomed visitors from over 180 countries. The most popular weekday to visit was Friday.
The media response and direct feedback from visitors were equally impressive. In a representative survey conducted in the pavilion, more than 90% of respondents stated the German Pavilion had made an excellent impression on them and another 8% said it had made a good impression. Over half rated it as the best pavilion at Expo and more than 90% planned to recommend it to family and friends. Despite having to queue for more than 1.5 hours, over 80% said it was completely worth the wait. On average, visitors spent around an hour in the German Pavilion. The concept presented by the Federal Ministry for Economic Affairs and Climate Action and the dedication of the pavilion staff made for a winning combination in visitors’ eyes.
“Expo 2020 was my sixth Expo as Commissioner General for the German Pavilion. Our pavilions have always been a hit but this time the exhibition concept really stood out for its well-rounded, rich content. I’m proud and happy that our contribution got the response we had hoped for. Our visitors had fun and were able to take something away with them,” said Dietmar Schmitz, Commissioner General of the German Pavilion, who is retiring after this Expo.
“As the company responsible for running the Pavilion, we’re particularly pleased by the positive feedback about how everything was organised and the visitor experience. It shows that our team in Dubai did an excellent job and we had hosts and assistants we could count on. It was a marvellous team effort,” said Gerald Böse, CEO of Koelnmesse GmbH, praising the staff on site.