It’s exactly twelve months until the grand opening of Expo 2020 Dubai – the first world exhibition to be held in the Arabic-speaking region. Germany’s presence will take the form of a unique exhibition, entitled CAMPUS GERMANY, where the focus will be on engaging visitors in a learning experience that showcases sustainability-related innovations and ideas from Germany. Marking the milestone, Dietmar Schmitz, Commissioner General of the German Pavilion at Expo 2020 Dubai, said, “World exhibitions connect people across borders, uniting them in the shared goal of devising solutions and innovations to create a better future.” In a reference to the postponed opening due to the global corona pandemic, he noted, “We’re confident the Expo will be possible in twelve months’ time. After #stayhome and social distancing, this event will be more important to people than it ever has been.” The world exhibition will now take place from 1 October 2021 until 31 March 2022. The German Pavilion is being built under contract to Germany’s Federal Ministry for Economic Affairs and Energy.
At the beginning of March, the German Pavilion became one of the first national pavilions on the Expo site in Dubai to hold a topping-out ceremony. Construction work on the pavilion was well on schedule but then came the pandemic, resulting in restrictions and the postponement of the event. Adjustments had to be made to the timing of the project but building continued throughout the summer in accordance with Dubai’s hygiene and infection-prevention regulations. Now, with the countdown to the start date underway, the light and airy structure of the cubes that make up CAMPUS GERMANY is already clearly discernible.
Despite the postponement, Koelnmesse’s Expo team has been busily pressing ahead with preparations over the past few months. “In an international project like this, working from home and travel restrictions have quite an impact on the team members. But the team made effective use of this exceptional time and optimised all the processes and activities in line with the new circumstances”, said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH, summing up the steps taken.
The CAMPUS GERMANY exhibition is also currently in the finalisation stage. Its interactive features and edutainment approach will open up the world of German sustainability innovation to visitors. The exhibition content has already made a big impression on the CAMPUS GERMANY team. Representatives of the Federal Ministry for Economic Affairs and Energy and Koelnmesse had a chance to see the exhibits to be shown in the German Pavilion during a series of trial demonstrations given by the agency responsible for the exhibition content, facts and fiction.
VOSS+FISCHER, the agency in charge of the pavilion's cultural programme, is also continuing to put together a varied package of events. In addition to performances by well-known artists and bands from Germany, VOSS+FISCHER are particularly looking to collaborate with universities, academies, institutions, ensembles, masterclass students, art schools and other cultural and creative centres committed to nurturing young talent.
The German Pavilion, which will house the CAMPUS GERMANY exhibition, is located in the Expo’s Sustainability District, one of the three thematic districts (along with Mobility and Opportunity). During their CAMPUS GERMANY journey, visitors will engage with the questions raised by this Expo theme and leave with ideas they can apply in their own lives to help shape a sustainable future.