The German Pavilion, CAMPUS GERMANY, will be a forward-looking, optimistic place of knowledge, research and human interaction at the 2020 World Expo, to be held in Dubai. It will be full of sustainability-themed examples of innovation and ingenuity to inspire, fascinate and thrill visitors young and old.

The Expo site will be divided into three districts, dedicated to the themes of Opportunity, Mobility and Sustainability – where the German Pavilion is located. – a conscious decision – and will provide an entertaining, surprising, hands-on and digital showcase of German innovations and solutions in the field.

Germany is the place where the energy revolution known as the “Energiewende” was born, a place where science, industry and large parts of civil society are actively committed to securing a sustainable future. That is the message CAMPUS GERMANY will set out to convey in Dubai.

The CAMPUS GERMANY concept behind the German Pavilion in Dubai also addresses an issue that is high on the host region’s agenda: education. Therefore, as they make their way through the German Pavilion, visitors come across a number of campus-related features: the “enrolment” process, a welcome event and a “curriculum” covering the topics of energy, cities of the future and biodiversity. Mirroring the real-life campus and student experience, the journey ends with an exhilarating ceremony in the Graduation Hall.


The Message

The pavilion’s messages will be clear and easy to understand; not too complicated. Everyone will be able to get involved and feel part of a large community. As the Expo’s theme puts it: Connecting Minds, Creating the Future!

The organisers’ choice of theme for Expo 2020 sums up the very essence of a world expo. In our age of globalisation, we have to work together to tackle the problems that exist worldwide. No one can overcome them alone. Germany wants to contribute to this global “connecting of minds” through an Expo presence that leaves a long-lasting impression.

Unlike trade fairs or political summits, expos are not primarily geared to experts in a particular field or political players. They are intended for truly everyone – young families, schoolchildren, higher education students, senior citizens, couples, friends and lone travellers. Our pavilion is designed with that in mind and will feature a number of interactive exhibits (often requiring visitors to work together), special displays for children as well as information for adults and a highlight at the end of the CAMPUS GERMANY tour.

Our goal is to give visitors an unforgettable, varied and entertaining experience in our pavilion and thus at Expo 2020 Dubai, while also creating awareness of global problems.

During their visit to CAMPUS GERMANY, they automatically engage with the questions raised by the Expo’s overarching theme. And they can leave with ideas that they can apply in their own lives to help shape a sustainable future.

At the same time, world expos serve as a marketing platform to promote our country. We as your hosts are looking forward to welcoming you at CAMPUS GERMANY and would like briefly introduce ourselves:


Responsible Parties

The overall responsibility for Germany’s presence at Expo 2020 Dubai lies with the Federal Ministry for Economic Affairs and Climate Action.

The Ministry has commissioned Koelnmesse GmbH, Cologne’s trade fair operator, to organise and run the German Pavilion. Preparations have been underway in Cologne since 2017 and Koelnmesse’s Expo team will join the Ministry to act as host for the German Pavilion in 2021/2022.

The “German Pavilion Expo 2020 Dubai Consortium”, comprising facts and fiction GmbH (Cologne) and NUSSLI Adunic AG (Hüttwilen, Switzerland), is in charge of concept design, planning and implementation. facts and fiction will be responsible for content, exhibition and media design, and the pavilion will be built by NUSSLI Adunic.

The architecture and interior will be designed by LAVA – Laboratory for Visionary Architecture (Berlin).

The cultural programme, known as Culture Lab, is being put together by Frankfurt-based agency VOSS+FISCHER, working in a consortium with culture and media manager Mike P. Heisel.

Angerer & Obermayr is responsible for the restaurant in the pavilion.