Exhibition

With so many people eager to visit the expo, queues are an inevitable part of the experience. The German Pavilion will sweeten the wait with interesting insights into Germany’s federal structure and its 16 federal states. There will be a showcase for each one, with fun facts and features.

As they wait to be admitted to the pavilion, visitors will be “enrolled” – it is a campus after all! They will enter their first name, home country and preferred language of communication (German, Arabic or English) at a terminal. They will all receive a name badge that will play an important part in their journey through CAMPUS GERMANY.

An “induction event” in the Welcome Hall explains the theoretical concept that forms the basis of the German Pavilion – welcome to the Anthropocene, the era of human impact! Our aim in Dubai is to show that, rather than only having a destructive impact on our planet, humankind has the capacity – thanks to its intelligence and creativity – to put global development back on a positive course if, as the EXPO theme suggests, people join forces.

The first highlight after visitors have “enrolled” will be a huge ball pit. Each of the 155,000 balls will tell a story, present a statistic or spotlight a sustainability champion from Germany. Visitors will simply pick a ball and place it on one of the scanners to see a short presentation.

CAMPUS GERMANY will take visitors on a journey through the Energy Lab, the Future City Lab and the Biodiversity Lab. Everyone will follow this “curriculum”, giving them the opportunity to progressively deepen their knowledge as they go. Once they have become “experts” in these three areas, they will have moved considerably closer to the goal of sustainable living.

The individual exhibition spaces have been designed to create an impressive whole and an immersive experience. In the darkened Energy Lab, “energy cables” will pulsate with energy supply solutions for the future. In the Future City Lab, visitors will become part of an intricate urban landscape that completely surrounds them. In the Biodiversity Lab, they will experience the beauty and vulnerability of nature beneath a suspended installation of magnificent proportions. Each lab will create an immersive experience that will stay with visitors – not only in their minds but also, doubtless, on thousands of smartphones and then on social media.

At the end of the tour, everyone will have completed the CAMPUS GERMANY curriculum and it’s time to celebrate their success. In the grand finale in the Graduation Hall at the end of the CAMPUS GERMANY journey, everyone will realise there is more that unites them than divides them. They will all sit down on one of the swinging seats, where their task will be to make the seats swing in unison – with the help of one of our hosts or hostesses. The message is that even the smallest of movements (minimum action so to speak) can achieve great things – if we act together.